AvalonBay Properties

Avalon Edgewater

Apartments and Amenities on the Hudson

AvalonBay Properties engaged Red Leaf to provide visual marketing collateral for their development in Edgewater, NJ, a growing township along the burgeoning Hudson River corridor. The building has 240 rental units and over a dozen large-scale amenity spaces. The challenge for Red Leaf was straightforward: create stunning visuals of the residences and amenities that convey a sense of place for a broad demographic appeal. We sought to convey the messaging through the details, using view photography of the Hudson River and casting appropriate talent to appeal to a broad demographic.

AvalonBay Properties
Edgewater, NJ
Derek Chan
Andy Liu
Oscar Obando
Henry Wu

Casting the Right People

We cast a specific and diverse set of talent so that the final imagery could best engage with a target audience both broad in age and racial diversity.

Specific Detailing Where Specific Details Are Important

The client had already developed a thorough interior design complete including a detailed purchasing list for furniture and gym equipment. When such details exist, we make it our job to read the drawings and specifications, coordinate with the designers, and ensure that every detail, furniture, and fabric is represented as designed and in the best light possible.