50 Hudson Yards Launches “The Upstairs” Campaign | See Red Leaf’s Latest Visuals

November 19, 2021 by Red Leaf

The refreshed website for 50 Hudson Yards featuring The Upstairs has launched, and we are thrilled that we can feature so much of our work on this exciting endeavor. When completed in 2022, 50HY will be the fourth largest commercial office tower in New York City. Facebook and Black Rock as committed tenants. Red Leaf is proud to have been so thoroughly involved creating visuals during the design development and marketing phases of this project. our recent phase of work has been focused on bringing to life the entire experience of neighborhood presence, arrival, entry, and experience at The Upstairs at 50 Hudson Yards.

Over the course of our involvement with this project, we have developed over 20 interior shots, over half a dozen exterior hero views, designed at least 1 restaurant and a few public amenity spaces, and created a couple animations to boot. Our engagement period spans back to our first visualization for the site back in 2017 during pre-development. And during the course of our work we have had the privilege of collaborating with industry design greats Foster and Partners, Ingrao, and Gensler.

We worked closely with Related and Gensler for the 50 Hudson Yards Upstairs images, which feature specific moments of wow for what will be one of the most epic penthouse office spaces in Manhattan. Each image featured a custom-developed element to try to drive home this idea, including “The Shark”, epic sunrise view photography at 1000 feet elevation, and a dynamic cloud sculpture.

Down at the lobby and entry sequence we worked closely with Ingrao and Foster and Partners to bring to life the luxurious office entry sequence. Per usual, we found ourselves in stacks in stacks of material samples to ensure we captured the eact subtleties at play in the bronzes, custom quarried stones, and unique micro-coffered ceiling.

Finally, we always love a good hero shot, and we were treated to a few more opportunities to take our camera up to the top of the tower under construction to capture views for a couple stunners. In some cases we stood on top of the steel but in other cases there’s nothing better than drone footage. Check out our sizzle reel here produced with Samuel Morse at Propellerheads Photography.

More of our early work on 50 Hudson Yards can be found here.