Douglas Elliman development Marketing

The Centrale

What’s In An Ultra-Luxury View?

The Centrale at 138 East 50th Street is a premier ultra-luxury tower located at the heart of Manhattan. Every detail of this elegant neo-Art Deco tower rises 71-stories has been designed to ultra-luxury refinement by the inimitable design team of Pelli Clarke Pelli and interiors by Champalimaud Design. The residence’s slender footprint allows for floor-thru penthouses at the top with stunning 360 skyline views.

Douglas Elliman Development Marketing
The Seventh Art
Project Architect + Designers
Pelli Clarke Pelli
New York, NY
Derek Chan
Andy Liu
Christian Ritchie
Henry Wu

View Photography

We photographed views from all 4 directions of the towers and at all the most beautiful times of day. The result included a one-of-kind timelapse of a sunset over some of Manhattan’s most recognized architectural landmarks.

Art Direction That Tells a Story

Our intelligent concept-driven approach to view-finding helps guide the team to unique expressions of each place. We lead with what we want to say with each image rather than what are all the things at which we can point. Is it breakfast at the Chrysler Tower? Is it relaxing with a nightcap over Long Island City?

Material Perfect

We work with material samples all the time. The more real the better, so that our images convey the best reality possible to our engagement audience.