Epic Gehry in Epic LA
The Grand LA promises to be the next great destination in Downtown Los Angeles. This ambitious mixed-use development at the epicenter ofthe Grand Ave Arts Corridor joins the already iconic Disney Concert Hall, The Broad Museum, the Colburn School of Music, and the Museum of Contemporary Art. It will include over 176,000 sf of curated retail, dining, and entertainment experiences, 436 new luxury residences, and LA’s first Equinox Hotel.
The challenge for Red Leaf was not in making the architecture look exciting but rather it was focusing our efforts on capturing the excitement of LA lifestyle. From custom built retail environs to the perfect mix of entourage, we drew on our wealth of expertise to create a vibrant atmosphere able to complement the dynamism of Gehry Partners’ design.
Gehry Partners, LLP
Los Angeles, CA
Site Photography in the Heart of Downtown LA
This site is in one of the most exciting locations in Los Angeles with stunning adjacencies to a vibrant Arts area, downtown high rises, and all set within a stunning urban backdrop beyond. We simply took it upon ourselves to do as we always do – capture every breathtaking detail so the viewer feels like they are there…rather than just provide another landmark at which to point.
As with all our retail projects, our process started with a conversation with the client about what their goals are with the images: who do they want to engage and what kind of lifestyle would they like to communicate at this development. From that conversation, we understood that this dynamic environment will serve as a place where retailers and restaurants can express themselves on a one-of-a-kind stage – a shopping destination created to reflect the fashion-forward creativity of DTLA.
Making place is in the details. We like to bring the specifics of a place to bear every opportunity we can find. At The Grand, as often the case, this includes guiding the team through custom photoshoots to ace look-and-feel, demographics, activity, and all the other check-boxes.